What is the __hs_do_not_track Cookie?
Set by Help Scout / HubSpot (Help Scout PBC / HubSpot, Inc.). Expires after 13 months.
Purpose
Stores the visitor's do-not-track preference for HubSpot analytics and chat.
Cookie Details
| Cookie Name | __hs_do_not_track |
| Service | Help Scout / HubSpot |
| Provider | Help Scout PBC / HubSpot, Inc. |
| Category | Strictly Necessary |
| Duration | 13 months |
| Consent Required | No — strictly necessary |
Category: Strictly Necessary
Strictly necessary cookies are essential for the website to function and cannot be switched off. They are set only in response to actions made by you — such as logging in or filling forms. No consent is required.
GDPR Requirements
The __hs_do_not_track cookie is strictly necessary and does not require user consent under GDPR and the ePrivacy Directive. It may be set when the user first visits your site.
However, you must still disclose this cookie in your cookie policy, explaining what it does and why it is necessary.
How to Handle This Cookie
- It can load freely — no need to block Help Scout / HubSpot behind a consent gate for this specific cookie.
- Disclose it — list it in your cookie policy explaining it is strictly necessary for help scout / hubspot functionality.
- Don't add a checkbox for it — strictly necessary cookies should not be listed as toggleable in your consent UI.
Other Help Scout / HubSpot Cookies
| Cookie | Category | Duration |
|---|---|---|
| __hs_opt_out | Strictly Necessary | 13 months |
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