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AnalyticsConsent required

What is the _gid Cookie?

Set by Google Analytics (Google LLC). Expires after 24 hours.

Purpose

Registers a unique ID to generate statistical data on how visitors use the website.

Expires after 24 hours. Still requires consent despite the short lifetime — any analytics cookie does.

Cookie Details

Cookie Name_gid
ServiceGoogle Analytics
ProviderGoogle LLC
CategoryAnalytics
Duration24 hours
Consent RequiredYes — requires explicit opt-in

Category: Analytics

Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.

GDPR Requirements

Under GDPR and the ePrivacy Directive, the _gid cookie requires explicit user consent before it can be set. This means:

  • The cookie must not be set when a user first visits your site — not even for a fraction of a second
  • A consent banner must be displayed, and the user must actively accept analytics/marketing cookies
  • If the user rejects or ignores the banner, this cookie must remain blocked
  • The cookie must be listed in your cookie policy with its name, purpose, and retention period
  • Users must be able to withdraw consent at any time, which must also remove or invalidate this cookie

How to Handle This Cookie

  1. Block it by default — configure your Consent Management Platform (CMP) or tag manager to prevent Google Analytics from loading until the user accepts analytics cookies.
  2. Include it in your consent categories — map it to the "Analytics" category in your CMP configuration.
  3. List it in your cookie policy — document the cookie name, purpose, provider (Google LLC), and expiry (24 hours).
  4. Sign a DPA — ensure you have a Data Processing Agreement with Google LLC covering their use of data collected via this cookie.
  5. Verify it works — in an incognito browser, reject cookies and confirm _gid is not set.

Other Google Analytics Cookies

CookieCategoryDuration
_gaAnalytics2 years
_gatAnalytics1 minute

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