AnalyticsConsent required
What is the _hp2_props.* Cookie?
Set by Heap Analytics (Heap Inc.). Expires after 13 months.
Purpose
Stores user properties and traits passed to Heap for segmentation and analysis.
Cookie Details
| Cookie Name | _hp2_props.* |
| Service | Heap Analytics |
| Provider | Heap Inc. |
| Category | Analytics |
| Duration | 13 months |
| Consent Required | Yes — requires explicit opt-in |
Category: Analytics
Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.
GDPR Requirements
Under GDPR and the ePrivacy Directive, the _hp2_props.* cookie requires explicit user consent before it can be set. This means:
- The cookie must not be set when a user first visits your site — not even for a fraction of a second
- A consent banner must be displayed, and the user must actively accept analytics/marketing cookies
- If the user rejects or ignores the banner, this cookie must remain blocked
- The cookie must be listed in your cookie policy with its name, purpose, and retention period
- Users must be able to withdraw consent at any time, which must also remove or invalidate this cookie
How to Handle This Cookie
- Block it by default — configure your Consent Management Platform (CMP) or tag manager to prevent Heap Analytics from loading until the user accepts analytics cookies.
- Include it in your consent categories — map it to the "Analytics" category in your CMP configuration.
- List it in your cookie policy — document the cookie name, purpose, provider (Heap Inc.), and expiry (13 months).
- Sign a DPA — ensure you have a Data Processing Agreement with Heap Inc. covering their use of data collected via this cookie.
- Verify it works — in an incognito browser, reject cookies and confirm
_hp2_props.*is not set.
Other Heap Analytics Cookies
| Cookie | Category | Duration |
|---|---|---|
| _hp2_id.* | Analytics | 13 months |
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