What is the _tt_enable_cookie cookie?it needs consent first
Set by TikTok Pixel (TikTok Pte. Ltd.). Expires after 13 months.
Block it until the visitor opts in
Under the ePrivacy Directive (Art. 5(3)) and GDPR, _tt_enable_cookie may only be set after the visitor accepts marketing cookies.
Purpose
Checks whether the browser accepts cookies before the TikTok Pixel sets _ttp.
Cookie details
- Cookie name
_tt_enable_cookie- Service
- TikTok Pixel
- Provider
- TikTok Pte. Ltd.
- Category
- Marketing / Advertising
- Duration
- 13 months
- Consent
- Required — opt-in
GDPR requirements
Marketing cookies are used to track visitors across websites to display relevant advertisements. Consent is required under GDPR.
For _tt_enable_cookie to be compliant, it must be:
- Not set on the first visit — not even for a fraction of a second
- A consent banner is shown, and the visitor actively accepts marketing cookies
- Stays blocked if the visitor rejects or ignores the banner
- Listed in your cookie policy with its name, purpose and retention period
- Removed or invalidated when the visitor withdraws consent
How to handle it
- 1Block it by default
Configure your consent platform (CMP) or tag manager so TikTok Pixel doesn't load until the visitor accepts marketing cookies.
- 2Map it to a consent category
Put it under “Marketing / Advertising” in your CMP configuration.
- 3List it in your cookie policy
Name, purpose, provider (TikTok Pte. Ltd.) and expiry (13 months).
- 4Sign a DPA
Have a Data Processing Agreement with TikTok Pte. Ltd. covering the data this cookie collects.
- 5Verify it works
In a private window, reject cookies and confirm
_tt_enable_cookieis not set.
Other TikTok Pixel cookies
is _tt_enable_cookie on your site?scan it in 2 minutes
Free scan · see every cookie before and after consent