What is the _vwo_uuid_v2 cookie?it needs consent first
Set by VWO (Wingify Software Pvt. Ltd.). Expires after 1 year.
Block it until the visitor opts in
Under the ePrivacy Directive (Art. 5(3)) and GDPR, _vwo_uuid_v2 may only be set after the visitor accepts analytics cookies.
Purpose
Unique visitor ID used to keep A/B test assignments and reports consistent.
Cookie details
- Cookie name
_vwo_uuid_v2- Service
- VWO
- Provider
- Wingify Software Pvt. Ltd.
- Category
- Analytics
- Duration
- 1 year
- Consent
- Required — opt-in
GDPR requirements
Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.
For _vwo_uuid_v2 to be compliant, it must be:
- Not set on the first visit — not even for a fraction of a second
- A consent banner is shown, and the visitor actively accepts analytics cookies
- Stays blocked if the visitor rejects or ignores the banner
- Listed in your cookie policy with its name, purpose and retention period
- Removed or invalidated when the visitor withdraws consent
How to handle it
- 1Block it by default
Configure your consent platform (CMP) or tag manager so VWO doesn't load until the visitor accepts analytics cookies.
- 2Map it to a consent category
Put it under “Analytics” in your CMP configuration.
- 3List it in your cookie policy
Name, purpose, provider (Wingify Software Pvt. Ltd.) and expiry (1 year).
- 4Sign a DPA
Have a Data Processing Agreement with Wingify Software Pvt. Ltd. covering the data this cookie collects.
- 5Verify it works
In a private window, reject cookies and confirm
_vwo_uuid_v2is not set.
Other VWO cookies
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