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AnalyticsConsent required

What is the _vwo_uuid_v2 cookie?it needs consent first

Set by VWO (Wingify Software Pvt. Ltd.). Expires after 1 year.

Block it until the visitor opts in

Under the ePrivacy Directive (Art. 5(3)) and GDPR, _vwo_uuid_v2 may only be set after the visitor accepts analytics cookies.

Purpose

Unique visitor ID used to keep A/B test assignments and reports consistent.

Cookie details

Cookie name
_vwo_uuid_v2
Service
VWO
Provider
Wingify Software Pvt. Ltd.
Category
Analytics
Duration
1 year
Consent
Required — opt-in

GDPR requirements

Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.

For _vwo_uuid_v2 to be compliant, it must be:

  • Not set on the first visit — not even for a fraction of a second
  • A consent banner is shown, and the visitor actively accepts analytics cookies
  • Stays blocked if the visitor rejects or ignores the banner
  • Listed in your cookie policy with its name, purpose and retention period
  • Removed or invalidated when the visitor withdraws consent

How to handle it

  1. 1
    Block it by default

    Configure your consent platform (CMP) or tag manager so VWO doesn't load until the visitor accepts analytics cookies.

  2. 2
    Map it to a consent category

    Put it under “Analytics” in your CMP configuration.

  3. 3
    List it in your cookie policy

    Name, purpose, provider (Wingify Software Pvt. Ltd.) and expiry (1 year).

  4. 4
    Sign a DPA

    Have a Data Processing Agreement with Wingify Software Pvt. Ltd. covering the data this cookie collects.

  5. 5
    Verify it works

    In a private window, reject cookies and confirm _vwo_uuid_v2 is not set.

Other VWO cookies

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