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AnalyticsConsent required

What is the fs_uid cookie?it needs consent first

Set by FullStory (FullStory, Inc.). Expires after 1 year.

Block it until the visitor opts in

Under the ePrivacy Directive (Art. 5(3)) and GDPR, fs_uid may only be set after the visitor accepts analytics cookies.

Purpose

Identifies the visitor so FullStory can stitch their sessions into one session replay history.

Cookie details

Cookie name
fs_uid
Service
FullStory
Provider
FullStory, Inc.
Category
Analytics
Duration
1 year
Consent
Required — opt-in

GDPR requirements

Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.

For fs_uid to be compliant, it must be:

  • Not set on the first visit — not even for a fraction of a second
  • A consent banner is shown, and the visitor actively accepts analytics cookies
  • Stays blocked if the visitor rejects or ignores the banner
  • Listed in your cookie policy with its name, purpose and retention period
  • Removed or invalidated when the visitor withdraws consent

How to handle it

  1. 1
    Block it by default

    Configure your consent platform (CMP) or tag manager so FullStory doesn't load until the visitor accepts analytics cookies.

  2. 2
    Map it to a consent category

    Put it under “Analytics” in your CMP configuration.

  3. 3
    List it in your cookie policy

    Name, purpose, provider (FullStory, Inc.) and expiry (1 year).

  4. 4
    Sign a DPA

    Have a Data Processing Agreement with FullStory, Inc. covering the data this cookie collects.

  5. 5
    Verify it works

    In a private window, reject cookies and confirm fs_uid is not set.

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