What is the li_fat_id cookie?it needs consent first
Set by LinkedIn Insight Tag (LinkedIn Corporation). Expires after 30 days.
Block it until the visitor opts in
Under the ePrivacy Directive (Art. 5(3)) and GDPR, li_fat_id may only be set after the visitor accepts marketing cookies.
Purpose
Member-indirect ID used for conversion tracking, retargeting and analytics.
Cookie details
- Cookie name
li_fat_id- Service
- LinkedIn Insight Tag
- Provider
- LinkedIn Corporation
- Category
- Marketing / Advertising
- Duration
- 30 days
- Consent
- Required — opt-in
GDPR requirements
Marketing cookies are used to track visitors across websites to display relevant advertisements. Consent is required under GDPR.
For li_fat_id to be compliant, it must be:
- Not set on the first visit — not even for a fraction of a second
- A consent banner is shown, and the visitor actively accepts marketing cookies
- Stays blocked if the visitor rejects or ignores the banner
- Listed in your cookie policy with its name, purpose and retention period
- Removed or invalidated when the visitor withdraws consent
How to handle it
- 1Block it by default
Configure your consent platform (CMP) or tag manager so LinkedIn Insight Tag doesn't load until the visitor accepts marketing cookies.
- 2Map it to a consent category
Put it under “Marketing / Advertising” in your CMP configuration.
- 3List it in your cookie policy
Name, purpose, provider (LinkedIn Corporation) and expiry (30 days).
- 4Sign a DPA
Have a Data Processing Agreement with LinkedIn Corporation covering the data this cookie collects.
- 5Verify it works
In a private window, reject cookies and confirm
li_fat_idis not set.
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