Marketing / AdvertisingConsent required
What is the lidc Cookie?
Set by LinkedIn (LinkedIn Corporation (Microsoft)). Expires after 1 day.
Purpose
Facilitates data center selection. Used by LinkedIn for routing.
Cookie Details
| Cookie Name | lidc |
| Service | |
| Provider | LinkedIn Corporation (Microsoft) |
| Category | Marketing / Advertising |
| Duration | 1 day |
| Consent Required | Yes — requires explicit opt-in |
Category: Marketing / Advertising
Marketing cookies are used to track visitors across websites to display relevant advertisements. Consent is required under GDPR.
GDPR Requirements
Under GDPR and the ePrivacy Directive, the lidc cookie requires explicit user consent before it can be set. This means:
- The cookie must not be set when a user first visits your site — not even for a fraction of a second
- A consent banner must be displayed, and the user must actively accept analytics/marketing cookies
- If the user rejects or ignores the banner, this cookie must remain blocked
- The cookie must be listed in your cookie policy with its name, purpose, and retention period
- Users must be able to withdraw consent at any time, which must also remove or invalidate this cookie
How to Handle This Cookie
- Block it by default — configure your Consent Management Platform (CMP) or tag manager to prevent LinkedIn from loading until the user accepts marketing cookies.
- Include it in your consent categories — map it to the "Marketing / Advertising" category in your CMP configuration.
- List it in your cookie policy — document the cookie name, purpose, provider (LinkedIn Corporation (Microsoft)), and expiry (1 day).
- Sign a DPA — ensure you have a Data Processing Agreement with LinkedIn Corporation (Microsoft) covering their use of data collected via this cookie.
- Verify it works — in an incognito browser, reject cookies and confirm
lidcis not set.
Other LinkedIn Cookies
| Cookie | Category | Duration |
|---|---|---|
| bcookie | Marketing / Advertising | 2 years |
| UserMatchHistory | Marketing / Advertising | 30 days |
| AnalyticsSyncHistory | Marketing / Advertising | 30 days |
| li_gc | Marketing / Advertising | 6 months |
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