FunctionalConsent required
What is the messagesUtk Cookie?
Set by HubSpot Chat (HubSpot, Inc.). Expires after 13 months.
Purpose
Identifies the visitor for HubSpot's chat conversations. Links chat history to the visitor so previous messages are shown on return.
Specific to the HubSpot Conversations / Chat widget. Different from the main hubspotutk analytics cookie.
Cookie Details
| Cookie Name | messagesUtk |
| Service | HubSpot Chat |
| Provider | HubSpot, Inc. |
| Category | Functional |
| Duration | 13 months |
| Consent Required | Yes — requires explicit opt-in |
Category: Functional
Functional cookies enhance the website's functionality and personalisation. They may be set by us or by third-party providers. Consent is required under GDPR.
GDPR Requirements
Under GDPR and the ePrivacy Directive, the messagesUtk cookie requires explicit user consent before it can be set. This means:
- The cookie must not be set when a user first visits your site — not even for a fraction of a second
- A consent banner must be displayed, and the user must actively accept analytics/marketing cookies
- If the user rejects or ignores the banner, this cookie must remain blocked
- The cookie must be listed in your cookie policy with its name, purpose, and retention period
- Users must be able to withdraw consent at any time, which must also remove or invalidate this cookie
How to Handle This Cookie
- Block it by default — configure your Consent Management Platform (CMP) or tag manager to prevent HubSpot Chat from loading until the user accepts functional cookies.
- Include it in your consent categories — map it to the "Functional" category in your CMP configuration.
- List it in your cookie policy — document the cookie name, purpose, provider (HubSpot, Inc.), and expiry (13 months).
- Sign a DPA — ensure you have a Data Processing Agreement with HubSpot, Inc. covering their use of data collected via this cookie.
- Verify it works — in an incognito browser, reject cookies and confirm
messagesUtkis not set.
Other HubSpot Chat Cookies
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