What is the mp_*_mixpanel cookie?it needs consent first

GDPR requirements

Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.

For mp_*_mixpanel to be compliant, it must be:

• Not set on the first visit — not even for a fraction of a second
• A consent banner is shown, and the visitor actively accepts analytics cookies
• Stays blocked if the visitor rejects or ignores the banner
• Listed in your cookie policy with its name, purpose and retention period
• Removed or invalidated when the visitor withdraws consent

How to handle it

1. 1
   Block it by default

   Configure your consent platform (CMP) or tag manager so Mixpanel doesn't load until the visitor accepts analytics cookies.

2. 2
   Map it to a consent category

   Put it under “Analytics” in your CMP configuration.

3. 3
   List it in your cookie policy

   Name, purpose, provider (Mixpanel, Inc.) and expiry (1 year).

4. 4
   Sign a DPA

   Have a Data Processing Agreement with Mixpanel, Inc. covering the data this cookie collects.

5. 5
   Verify it works

   In a private window, reject cookies and confirm mp_*_mixpanel is not set.