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FunctionalConsent required

What is the NID cookie?it needs consent first

Set by Google (Google LLC). Expires after 6 months.

Block it until the visitor opts in

Under the ePrivacy Directive (Art. 5(3)) and GDPR, NID may only be set after the visitor accepts functional cookies.

Purpose

Registers a unique ID that Google uses to remember preferences and other information, such as preferred language, for Google services.

Often set by Google reCAPTCHA or embedded Google Maps. Technically functional but tracks users — consent required.

Cookie details

Cookie name
NID
Service
Google
Provider
Google LLC
Category
Functional
Duration
6 months
Consent
Required — opt-in

GDPR requirements

Functional cookies enhance the website's functionality and personalisation. They may be set by us or by third-party providers. Consent is required under GDPR.

For NID to be compliant, it must be:

  • Not set on the first visit — not even for a fraction of a second
  • A consent banner is shown, and the visitor actively accepts functional cookies
  • Stays blocked if the visitor rejects or ignores the banner
  • Listed in your cookie policy with its name, purpose and retention period
  • Removed or invalidated when the visitor withdraws consent

How to handle it

  1. 1
    Block it by default

    Configure your consent platform (CMP) or tag manager so Google doesn't load until the visitor accepts functional cookies.

  2. 2
    Map it to a consent category

    Put it under “Functional” in your CMP configuration.

  3. 3
    List it in your cookie policy

    Name, purpose, provider (Google LLC) and expiry (6 months).

  4. 4
    Sign a DPA

    Have a Data Processing Agreement with Google LLC covering the data this cookie collects.

  5. 5
    Verify it works

    In a private window, reject cookies and confirm NID is not set.

Other Google cookies

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