What is the `s_sq` cookie?it needs consent first

Set by Adobe Analytics (Adobe Inc.). Expires after Session.

Block it until the visitor opts in

Under the ePrivacy Directive (Art. 5(3)) and GDPR, s_sq may only be set after the visitor accepts analytics cookies.

Purpose

Stores the previous link the visitor clicked, for ActivityMap.

Cookie details

Cookie name: s_sq
Service: Adobe Analytics
Provider: Adobe Inc.
Category: Analytics
Duration: Session
Consent: Required — opt-in

GDPR requirements

Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.

For s_sq to be compliant, it must be:

Not set on the first visit — not even for a fraction of a second
A consent banner is shown, and the visitor actively accepts analytics cookies
Stays blocked if the visitor rejects or ignores the banner
Listed in your cookie policy with its name, purpose and retention period
Removed or invalidated when the visitor withdraws consent

How to handle it

1
Block it by default
Configure your consent platform (CMP) or tag manager so Adobe Analytics doesn't load until the visitor accepts analytics cookies.
2
Map it to a consent category
Put it under “Analytics” in your CMP configuration.
3
List it in your cookie policy
Name, purpose, provider (Adobe Inc.) and expiry (Session).
4
Sign a DPA
Have a Data Processing Agreement with Adobe Inc. covering the data this cookie collects.
5
Verify it works
In a private window, reject cookies and confirm s_sq is not set.