Skip to content
GDPR Fix logoGDPR Fix

GDPR Compliance for Finance and Fintech Websites

Financial services handle sensitive personal data — GDPR compliance is both legal and reputational.

Financial services websites are subject to both GDPR and sector-specific regulations. They often process sensitive financial data alongside standard web analytics, creating a high-risk data processing environment. Regulators pay close attention to the finance sector — GDPR fines in financial services can be substantial.

Common Cookies & Tools Used in Finance & Fintech

Common Cookies

  • _stripe_mid (Stripe — necessary)
  • _ga (Google Analytics)
  • _gcl_au (Google Ads)
  • hubspotutk (HubSpot)

Common Tools

  • Google Analytics
  • Stripe
  • Intercom
  • HubSpot
  • LinkedIn Insight Tag

Key GDPR Challenges for Finance & Fintech Websites

Financial data is sensitive

While not classified as 'special category' under GDPR, financial data requires strong security measures. Any analytics or tracking that reveals financial behavior needs careful consideration.

Regulatory overlap

Finance websites are subject to FCA (UK), BaFin (Germany), AMF (France), and other regulators alongside GDPR. Some of these regulators have specific data retention requirements that can conflict with GDPR data minimization principles.

Investor and lead nurturing tools

CRM platforms like HubSpot and Salesforce are common in fintech. These set long-lived cookies and transfer data outside the EU. DPAs and standard contractual clauses are required.

Compliance Checklist for Finance & Fintech Websites

  • DPIA conducted for any processing of financial or sensitive user data
  • Data retention policy aligned with both GDPR and sector-specific regulations
  • Analytics blocked until consent for EU visitors
  • All third-party data transfers covered by DPAs and SCCs where needed
  • Privacy by design applied to new product features
  • Regular security testing and penetration tests for systems handling personal data

Frequently Asked Questions

Does GDPR apply to financial services companies?

Yes. GDPR applies to all organisations processing personal data of EU residents, including financial services companies. You must comply with GDPR in addition to sector-specific regulations like MiFID II, PSD2, or DORA.

Check your finance & fintech website for free

Scan your website to get a full GDPR compliance report — every cookie, whether consent is working, and a step-by-step fix list.

Scan your website free →