AnalyticsConsent required
What is the ab_user_id Cookie?
Set by Razorpay (Razorpay Software Private Limited). Expires after 12 months.
Purpose
Stores an identifier used to assign the visitor to A/B test variants so Razorpay can measure experiment performance.
An experimentation/analytics cookie. Requires consent before it is set.
Cookie Details
| Cookie Name | ab_user_id |
| Service | Razorpay |
| Provider | Razorpay Software Private Limited |
| Category | Analytics |
| Duration | 12 months |
| Consent Required | Yes — requires explicit opt-in |
Category: Analytics
Analytics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Consent is required under GDPR.
GDPR Requirements
Under GDPR and the ePrivacy Directive, the ab_user_id cookie requires explicit user consent before it can be set. This means:
- The cookie must not be set when a user first visits your site — not even for a fraction of a second
- A consent banner must be displayed, and the user must actively accept analytics/marketing cookies
- If the user rejects or ignores the banner, this cookie must remain blocked
- The cookie must be listed in your cookie policy with its name, purpose, and retention period
- Users must be able to withdraw consent at any time, which must also remove or invalidate this cookie
How to Handle This Cookie
- Block it by default — configure your Consent Management Platform (CMP) or tag manager to prevent Razorpay from loading until the user accepts analytics cookies.
- Include it in your consent categories — map it to the "Analytics" category in your CMP configuration.
- List it in your cookie policy — document the cookie name, purpose, provider (Razorpay Software Private Limited), and expiry (12 months).
- Sign a DPA — ensure you have a Data Processing Agreement with Razorpay Software Private Limited covering their use of data collected via this cookie.
- Verify it works — in an incognito browser, reject cookies and confirm
ab_user_idis not set.
Other Razorpay Cookies
| Cookie | Category | Duration |
|---|---|---|
| rzp_unified_session_id | Strictly Necessary | Session |
| x-session-data | Strictly Necessary | Session |
| ra_clientId | Analytics | 12 months |
| rzp_utm | Marketing / Advertising | 12 months |
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