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Marketing / AdvertisingConsent required

What is the bscookie cookie?it needs consent first

Set by LinkedIn (LinkedIn Corporation). Expires after 1 year.

Block it until the visitor opts in

Under the ePrivacy Directive (Art. 5(3)) and GDPR, bscookie may only be set after the visitor accepts marketing cookies.

Purpose

LinkedIn secure browser ID, set when LinkedIn embeds or share buttons load.

Cookie details

Cookie name
bscookie
Service
LinkedIn
Provider
LinkedIn Corporation
Category
Marketing / Advertising
Duration
1 year
Consent
Required — opt-in

GDPR requirements

Marketing cookies are used to track visitors across websites to display relevant advertisements. Consent is required under GDPR.

For bscookie to be compliant, it must be:

  • Not set on the first visit — not even for a fraction of a second
  • A consent banner is shown, and the visitor actively accepts marketing cookies
  • Stays blocked if the visitor rejects or ignores the banner
  • Listed in your cookie policy with its name, purpose and retention period
  • Removed or invalidated when the visitor withdraws consent

How to handle it

  1. 1
    Block it by default

    Configure your consent platform (CMP) or tag manager so LinkedIn doesn't load until the visitor accepts marketing cookies.

  2. 2
    Map it to a consent category

    Put it under “Marketing / Advertising” in your CMP configuration.

  3. 3
    List it in your cookie policy

    Name, purpose, provider (LinkedIn Corporation) and expiry (1 year).

  4. 4
    Sign a DPA

    Have a Data Processing Agreement with LinkedIn Corporation covering the data this cookie collects.

  5. 5
    Verify it works

    In a private window, reject cookies and confirm bscookie is not set.

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